There is no greater teacher than failure.

When we fail we tend to get retrospective and look deep inside of ourselves and take an in-depth look at the events surrounding the failure. Why do we wait for failure? Many religions encourage one to look deep inside for answers. Why is one person successful when another one is a failure or not as successful when they seem to come from distinctly similar backgrounds? Is it motivation? Are we simply paralyzed by fear? Concern causes action; fear causes us to be paralyzed in our actions.

In casinos, and in many businesses, a lot of money is spent on promotions and special events. The excitement builds and everyone anticipates the big day hoping for success…. But, what happens when the successful event or promotion isn’t there? What happens when the event flops? What if you had a crystal ball?

Did you know that one of the simplest things you can do is sit down with your team before an event happens and discuss the failure? How does an event fail before it begins? Simple, you say it does.

Gather your team and have a hard analysis of the event as if everything went wrong. Analyze it like no one showed. Analyze it like everything that could go wrong, did go wrong. When you do this you’ll be amazed at all the new opportunities you’ll find to make the event or promotion a success. The key is doing it far enough in advance so you have time to react and put additional plans in place. Why does a speaker practice their speech? The answer is simple, to make it perfect.

Take a hard look at your next, promotion or special event before it ever happens, we’ll bet you can find ways to fix problems, increase attendance, and most importantly increase profit before the event or promotion ever happens.